Colour has a huge impact on us and used correctly, it can have a positive impact on our business marketing. It can visually identify the brand’s characteristics, values and aspirations.
Blue is regarded as an intellectual colour. Blue is a masculine colour; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred colour for corporate identity.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.
Look at our Pinterest board on Colour your marketing, blue!
Blue is the colour of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Consequently it is serene and mentally calming. It is the colour of clear communication. Blue objects do not appear to be as close to us as red ones. Time and again in research, blue is the world’s favourite colour. However, it can be perceived as cold, unemotional and unfriendly.
You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water).
As opposed to emotionally warm colours like red, orange, and yellow; blue is linked to consciousness and intellect.
The Color Marketing Group, an American company, specialises in colour research, consultancy and
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer’s buying decision by up to 85%.