Colour your marketing, yellow!

Colour has a huge impact on us and used correctly, it can have a positive impact on our business marketing. It can visually identify the brand’s characteristics, values and aspirations.

Yellow is an emotional colour.

The yellow wavelength is relatively long and essentially stimulating.

The stimulus is emotional, therefore yellow is the strongest colour, psychologically.

The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism.

Yellow also increases our metabolism and raises energy.

Too much of it, or the wrong tone in relation to the other tones in a colour scheme, can cause self-esteem to plummet, giving rise to fear and anxiety.

Positive: Optimism, confidence, self-esteem, extroversion, emotional strength, friendliness, creativity.

Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.

Look at our Pinterest board on Colour your marketing, yellow!

Alternative names for yellow – gold, mustard, golden bronze, straw, ochre, sunflower, butter, wheat, saffron, sand and daffodil.

Pantone references – 127 PC Light yellow/116 PC – bright yellow/130PC – golden yellow/1385PC – amber

The Color Marketing Group, an American company, specialises in colour research, consultancy and
projections.

Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer’s buying decision by up to 85%.

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