Are you looking for a new way to get YOUR company noticed?

 more A personal insight of 'why promo products?' From Shelley Jackson Woodall - Director of Funky Concepts Limited

I’m constantly on the lookout for ‘proof’ of Return On Investment (ROI) from within my industry, the promotional gifts, giveaways & products market.

Where should you spend your marketing budget? Advertising? Maybe, but which type? TV, Radio, Press, Internet? The list is endless, and they ALL tell you that their medium is the most cost effective.

So how can you drill down and find the medium thats going to be right for YOUR business? That’s the bottom line isn’t it? Which medium will be right for you?

A recent published survey claims that promotional products beat all forms of TV, radio and print advertising as the most cost-effective advertising medium available.

Writing instruments are still the most commonly-owned promotional product with 54 per cent of respondents owning them, followed by t-shirts, bags, and printed paper products.

Bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month.

Other key findings were:

• 84% of people remember the advertiser on a product they receive.
• 81% of promotional products were kept because they were considered useful.
• 76% of respondents have had their items for about seven months.
• 62% have done business with the advertiser on a product after receiving it.
• 42% have a more favourable impression of an advertiser after receiving a promotional product.
• 24% indicate that they are more likely to do business with an advertiser on items they receive.

It’s a commonly held belief that in times of recession, marketing spend is often increased. However, it is fair to say that most companies cut back on non essential expenditure and are looking for greater value for money.

I believe this survey, demonstrates you get more bang per buck from promotional gifts than from any other advertising medium.

If you are thinking of cutting back your marketing budget….. promotional gifts should be the last area to go.

If you have any questions about this message or if you need any help with the direction of your marketing budget please get in touch.

shelley.jacksonwoodall@funkyconcepts.com