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  3. Available in: dark-red-burgundy

The colour burgundy is sophisticated and dignified.

Colour has a huge impact on us and, used correctly, it can have a positive impact on our business marketing. It can visually identify the brand's characteristics, values and aspirations.


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Burgundy is a mixture of red and purple, it is more serious and less energetic than true red.

It indicates controlled power, determined ambition and is often favoured by the wealthy.

It signifies prosperity, maturity and warmth.

Darker colours, such as burgundy red, tend to show opulence and are often called rich colours.

The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.

Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.


 

 

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Tel: 01384 221 655

Fax: 01384 221 652

Int'l: +44 1384 221 655 

Funky Concepts Limited
Rainford House
68 Wentworth Road
Wollaston, Stourbridge
West Midlands, UK, DY8 4RZ

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