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The colour gold is associated with value, luxury and prestige.

Colour has a huge impact on us and, used correctly, it can have a positive impact on our business marketing. It can visually identify the brand's characteristics, values and aspirations.


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The colour gold is the colour of extravagance and excess. It is associated with wealth, grandeur and prosperity, as well as sparkle, glitz and glamour.

It is a warm colour that can be either bright and cheerful or sombre and traditional.

Gold is a precious metal and, like silver, symbolizes riches and elegance.

The saying 'solid gold' refers to superior, high-quality, outstanding, and best of the best.

The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.

Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.

 

 

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Tel: 01384 221 655

Fax: 01384 221 652

Int'l: +44 1384 221 655 

Funky Concepts Limited
Rainford House
68 Wentworth Road
Wollaston, Stourbridge
West Midlands, UK, DY8 4RZ

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