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The colour magenta represents universal harmony and emotional balance.

Colour has a huge impact on us and, used correctly, it can have a positive impact on our business marketing. It can visually identify the brand's characteristics, values and aspirations.


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Magenta is a strong and inspiring colour that can appear outrageous and shocking on one hand or innovative and imaginative on the other. It is particularly attractive to the non-conformists in the community.

Physiologically, magenta helps us to flow with life and let go of old ideas.

If you want to have an impact that says outrageous and lively in a positive way, magenta will do it for you. If you have a unique feature to your business, magenta will draw attention to it.

Positive: Imaginative, innovative, creative, artistic, non-conformist.

Negative: Over bearing, demanding, too relaxing.

Its imaginative and innovative messages are encouraging to all who are looking to the future. 

The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.

Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.

Contact Us


Tel: 01384 221 655

Fax: 01384 221 652

Int'l: +44 1384 221 655 

Funky Concepts Limited
Rainford House
68 Wentworth Road
Wollaston, Stourbridge
West Midlands, UK, DY8 4RZ

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