The colour white imparts purity and simplicity
Colour has a huge impact on us and, used correctly, it can have a positive impact on our business marketing. It can visually identify the brand's characteristics, values and aspirations.
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The colour white is calming and reassuring. It creates simplicity, organization and efficiency.
White is cleanliness personified, the ultimate in purity.
White is a colour of protection and encouragement, offering a sense of peace and calm, comfort and hope. It creates a sense of order and efficiency.
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:• colour increases brand perception up to 80%• colour widens readership by up to 40%• colour ads are read up to 43% more than the same ads in black and white• colour may influence the customer's buying decision by up to 85%.