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 The colour white imparts purity and simplicity 

Colour has a huge impact on us and, used correctly, it can have a positive impact on our business marketing. It can visually identify the brand's characteristics, values and aspirations.


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The colour white is calming and reassuring. It creates simplicity, organization and efficiency.

White is cleanliness personified, the ultimate in purity.

White is a colour of protection and encouragement, offering a sense of peace and calm, comfort and hope. It creates a sense of order and efficiency.

The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.

Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.

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Tel: 01384 221 655

Fax: 01384 221 652

Int'l: +44 1384 221 655 

Funky Concepts Limited
Rainford House
68 Wentworth Road
Wollaston, Stourbridge
West Midlands, UK, DY8 4RZ

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