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The colour yellow emulates sunshine, light and warmth

Colour has a huge impact on us and, used correctly, it can have a positive impact on our business marketing. It can visually identify the brand's characteristics, values and aspirations.


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Yellow is the colour with the highest visibility, with yellow the easiest colour for the human eye to see.

From comforting pale custard, through to strong and bold gold, yellow is connected with sunlight, vitality, energy and light.

Light yellow – cheerful, happy, sunny
Bright yellow – enlightening, friendly, luminous
Gold – opulent, expensive, prestigious

Popular brands with yellow in their logo are Lego, McDonald's, Ikea, Selfridges – and more.

Positive: optimism, cheerfulness, enthusiasm, fun, confidence, originality, creativity
Negative: critical, judgmental, pessimistic, cowardly

Yellow is a warm and happy colour that creates a sense of cheerfulness and playfulness. It is optimistic, uplifting and illuminating, brightening people's spirits.

The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%. 

Contact Us


Tel: 01384 221 655

Fax: 01384 221 652

Int'l: +44 1384 221 655 

Funky Concepts Limited
Rainford House
68 Wentworth Road
Wollaston, Stourbridge
West Midlands, UK, DY8 4RZ

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