Burgundy is a mixture of red and purple, it is more serious and less energetic than true red.
It indicates controlled power, determined ambition and is often favoured by the wealthy.
It signifies prosperity, maturity and warmth.
Darker colours, such as burgundy red, tend to show opulence and are often called rich colours.
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.