Grey, being both motionless and emotionless, is a relief from a chaotic world.
Grey is subdued, quiet and reserved. It does not stimulate, energize, rejuvenate or excite.
Grey conforms - it is conventional, dependable and practical. It is a color of maturity and responsibility.
It is the stable base from which the new and positive can come.
Grey is controlled. It has a steadying effect on other colors with which it comes into contact, toning down the stronger and brighter colors and illuminating the softer colors.
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.