Magenta is a strong and inspiring colour that can appear outrageous and shocking on one hand or innovative and imaginative on the other. It is particularly attractive to the non-conformists in the community.
Physiologically, magenta helps us to flow with life and let go of old ideas.
If you want to have an impact that says outrageous and lively in a positive way, magenta will do it for you. If you have a unique feature to your business, magenta will draw attention to it.
Positive: Imaginative, innovative, creative, artistic, non-conformist.
Negative: Over bearing, demanding, too relaxing.
Its imaginative and innovative messages are encouraging to all who are looking to the future.
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.