The colour gold is the colour of extravagance and excess. It is associated with wealth, grandeur and prosperity, as well as sparkle, glitz and glamour.
It is a warm colour that can be either bright and cheerful or sombre and traditional.
Gold is a precious metal and, like silver, symbolizes riches and elegance.
The saying 'solid gold' refers to superior, high-quality, outstanding, and best of the best.
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.