The colour white is calming and reassuring. It creates simplicity, organization and efficiency.
White is cleanliness personified, the ultimate in purity.
White is a colour of protection and encouragement, offering a sense of peace and calm, comfort and hope. It creates a sense of order and efficiency.
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.