The colour red grabs our attention first. Its effect is physical as it stimulates us and raises our pulse rate. Pure red is the simplest colour, with no subtlety, it is stimulating, lively and very friendly. At the same time, it can be perceived as demanding and aggressive.
Positive: Physical courage, strength, warmth, energy, basic survival, ‘fight or flight’, stimulation, masculinity, excitement.
Negative: Defiance, aggression, visual impact, strain.
Red is a warm and positive colour, a very physical colour which draws attention to itself and calls for action to be taken.
Red means energy, passion, action, strength and excitement.
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer’s buying decision by up to 85%.