The colour purple takes awareness to a higher level of thought, even into the realms of spiritual values.
It is highly introvertive and encourages deep contemplation or meditation.
It has associations with royalty and usually communicates the finest possible quality.
Being the last visible wavelength before the ultra-violet ray, it has associations with time and space and the cosmos.
Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.
Negative: Introversion, decadence, suppression, inferiority.
Alternative names for purple – lilac, violet, lavender, mauve, amethyst
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.