Turquoise is the colour of of compassion and healing, encouraging both an external and an inner healing.
Postive: Infinity, water, coolness, sky, tropical, oceans, freshness.
Negative: Self-centered, boastful, narcissistic.
Turquoise communicates compassion as it expresses the protective and steadfast qualities of blue along with the soothing effectis of green.
The brighter turquoise shades bring a hint of tropical warmth; giving a langorous, luminous and a more exciting feeling that speaks of exotic places.
Turquoise helps with clear thinking and decision-making. It assists in the development of organizational and management skills. It aids concentration and clarity of thought for public speakers as it calms the nervous system, gives control over speech and expression, and builds confidence. It heightens levels of creativity and sensitivity.
Turquoise encourages inner healing through its ability to enhance empathy and caring and heightens our intuitive ability.
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.