The colour green symbolizes growth, harmony, freshness, and fertility.
Lime green is liked by younger people. It creates a feeling of anticipation, and helps to clear the mind of negativity.
Green is directly related to nature, so you can use it to promote ‘eco’ products.
Positive: Zest, balance, refreshment, environmental awareness, equilibrium, freshness.
Negative: Envy, illness.
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer’s buying decision by up to 85%.