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The colour lime green inspires youthfulness, naivety and playfulness

Colour has a huge impact on us and, used correctly, it can have a positive impact on our business marketing. It can visually identify the brand's characteristics, values and aspirations.

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The colour green symbolizes growth, harmony, freshness, and fertility.

Lime green is liked by younger people. It creates a feeling of anticipation, and helps to clear the mind of negativity.

Green is directly related to nature, so you can use it to promote ‘eco’ products.

Positive: Zest, balance, refreshment, environmental awareness, equilibrium, freshness.

Negative: Envy, illness.

The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.

Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer’s buying decision by up to 85%.

Contact Us

Tel: 01384 221 655

Fax: 01384 221 652

Int'l: +44 1384 221 655 

Funky Concepts Limited
Rainford House
68 Wentworth Road
Wollaston, Stourbridge
West Midlands, UK, DY8 4RZ

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