The colour blue is associated with serenity, calm and spirituality; it is a preferred colour for corporate identity. It is regarded as an intellectual colour.
Blue is a masculine colour - according to studies it is highly accepted among males.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.
Dark Blue carries the symbolism of importance, confidence, power, and authority. Darker shades of blue are associated with intelligence, stability, unity, and conservatism.
You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water).
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer’s buying decision by up to 85%.