The colour silver is associated with meanings of sleek, high-tech and modern; as well as ornate, glamourous, graceful and sophisticated.
Silver is a precious metal and, like gold, symbolizes riches, wealth and elegance.
It is a colour that works well with most other colours - it illuminates and reflects the energy of those colours which surround it.
The colour silver reflects quality craftsmanship and artistry; and represents a quality product or first class item in the prestige market. It has a modern sleek appearance and is distinguished and elegant.
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.