Yellow is the colour with the highest visibility, with yellow the easiest colour for the human eye to see.
From comforting pale custard, through to strong and bold gold, yellow is connected with sunlight, vitality, energy and light.
Light yellow – cheerful, happy, sunny
Bright yellow – enlightening, friendly, luminous
Gold – opulent, expensive, prestigious
Popular brands with yellow in their logo are Lego, McDonald's, Ikea, Selfridges – and more.
Positive: optimism, cheerfulness, enthusiasm, fun, confidence, originality, creativity
Negative: critical, judgmental, pessimistic, cowardly
Yellow is a warm and happy colour that creates a sense of cheerfulness and playfulness. It is optimistic, uplifting and illuminating, brightening people's spirits.
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.