You and your employees have got to wear clothes, so why not put them to work marketing your product or service? It’s an easy win for your company, and in some instances, such as at networking events and conferences, corporate clothing will help you stand out in a sea of suits.
At some events, start-ups have even been known to pay people to wear their T-shirts and walk around the venue, which instantly builds a brand.
Organisers of fundraising races hand out T-shirts branded with the charity and sponsors of the event. Runners proudly wear these shirts and are free, walking billboards for these brands.
Why do companies do this? Simple … it’s cheap, effective and creates a tribe of devoted fans and employees who become brand ambassadors everywhere they go in the community. It’s a small investment for more business.
Can we help you become a walking advert?