The colour green symbolizes growth, harmony, freshness, and fertility.
Green has strong emotional correspondence with safety.
Green is directly related to nature, so you can use it to promote ‘eco’ products.
Dark green is also commonly associated with money.
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative: Boredom, stagnation, blandness, enervation.
Alternative names for green – Emerald, olive, jade, lime, chartreuse, light green, dark green
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer’s buying decision by up to 85%.