The colour cream is a neutral, relaxing and calming colour. It has some of the same pureness and softness of the colour white, but with a warmer tone.
Creamy whites are perceived as delicious - excellent for dining areas and food packaging.
Cream represents quiet and pleasantness and sets a relaxed tone of understated elegance.
The Color Marketing Group, an American company, specialises in colour research, consultancy and projections.
Their research tells us that:
• colour increases brand perception up to 80%
• colour widens readership by up to 40%
• colour ads are read up to 43% more than the same ads in black and white
• colour may influence the customer's buying decision by up to 85%.